Built Full-Fldeged mCommerce App for a Cosmetic Brand in India.
- Industry
- Region
- Client since
- Cosmetic
- INDIA
- 2023
Subtle Glimpses of The Project!
Arovea, the leading Indian cosmetic brand is selling its wide range of products in the offline market. They want to expand their business by selling cosmetics products online, while efficiently managing inventory and updating new products along with customers' history.
They reached out to Sufalam Technologies to develop a feature-rich M-commerce app to grow their business presence and expand their customer base. Sufalam Technologies collaborated with the client and understood their businesses, processes, and goal to develop an M-Commerce API where the client can digitally manage everything related to cosmetics products, inventory, and more.
Solution Offered
Our solutions for our client involve developing an m-commerce app using Woocommerce APIs for backend integration and creating a customized back panel for efficient content and functionality management.
This approach ensures seamless interaction between the app and the WordPress backend, to streamline tasks such as product retrieval, user authentication, and order processing. The mobile app is built with the cross-platform framework - Flutter, which prioritizes intuitive navigation, search functionality, and responsive design.
It includes a customized back panel that helps with seamless management of products, categories, pricing, promotions, and user accounts, with role-based access control for security. Our team has also helped the client with rigorous testing, phased deployment, and continuous optimization that ensure a high-quality user experience, driving engagement and revenue growth for businesses.
The Results?
The growing numbers that our clients have witnessed after the m-commerce app development.
- 24% Boost in Sales within 6 months of launching
- 14% Increase in Customer Base from different regions
- 67% Increase in Brand Recognition
Key Features of this one-of-a-kind M-Commerce Application.
Our team has meticulously understood the needs of our clients and their targeted market to incorporate the required features, which ensures immersive customer experience, increased satisfaction, and improved bottom line.
- Seamless Integration: End-to-end integration with WordPress APIs for efficient backend interaction, including product retrieval, user authentication, and order processing.
- Intuitive Navigation: Our team designed a user-friendly interface with intuitive navigation, search functionality, and product categorization to facilitate easy browsing and shopping.
- Secure Authentication: We have implemented secure authentication mechanisms such as OAuth to ensure safe communication between the app and the WordPress backend.
- Coupon Management: Through the app, users can easily apply discounts during checkout, including first-time purchase offers and referral bonuses. Admins can create, manage, and track coupon usage to boost sales and foster customer loyalty.
- Customized Back Panel: Designed a tailored back panel for easy management of products, categories, pricing, promotions, inventory, user accounts, and permissions.
- Analytics and Reporting: It includes built-in analytics tools to monitor app performance, track sales, and user engagement, and generate reports for informed decision-making.
- Push Notifications: Integrated push notification functionality to engage users with personalized offers, promotions, and order updates.
- Payment Gateway Integration: Seamless integration of payment gateways to facilitate secure and convenient transactions within the app.
- Testing and Optimization: Rigorous testing, phased deployment strategies, and continuous optimization based on user feedback, analytics, and market trends to ensure a high-quality user experience and maximize revenue generation.
The Top Benefits for Our Client & Their Customers!
Let’s find out how our digital product helped our client in the cosmetic industry and their customers.
- Enhanced User Experience: Seamless integration with WordPress APIs and intuitive design ensures a smooth and enjoyable shopping experience for users, for increased satisfaction and loyalty.
- Improved Accessibility: The mobile app provides easy access to products and services anytime, anywhere, allowing users to shop on the go at their convenience.
- Increased Sales: Our integrated features such as push notifications, personalized offers, and intuitive navigation in the mCommerce app - contribute to higher user engagement and conversion rates, ultimately leading to increased sales and revenue.
- Efficient Management: The customized back panel helps the admin with efficient management of products, inventory, pricing, and user accounts, streamlining administrative tasks and reducing operational overhead.
- Data-driven decision-making: It includes built-in analytics and reporting tools that provide valuable insights into user behavior, sales performance, and market trends, enabling informed decision-making and strategic planning.
- Scalability and Flexibility: The use of cross-platform frameworks and modular architecture allows for easy scalability and customization, ensuring the app can adapt to evolving business needs and technological advancements.
- Brand Building: A well-designed and feature-rich mobile app enhances brand visibility and credibility, helping businesses stand out in a competitive market and build a loyal customer base.
- Cost-Efficiency: By leveraging existing WordPress infrastructure and APIs, our client can reduce their development costs and time-to-market, while still delivering a high-quality mobile app solution.
- Continuous Improvement: We have even provided continuous monitoring, testing, and optimization to enable businesses to iterate and improve the app based on user feedback, ensuring it remains relevant and competitive in the ever-changing landscape
The Right Technology Mix to Get the Desired Result!
Putting together the right blend of technologies and tools for our clients and their custom requirements to exceed our client’s expectations.
Flutter
WordPress
woocommerce
Mysql
