Table of contents
- The growth of mobile apps in the Middle East!
- Mobile App Development Benefits for Business Growth! Let’s Find Out!
- Establishes your unique brand identity
- Geo-targeted Push Notifications
- Better Customer Service
- Additional marketing channel
- Added value for customers
- Loyal customers & higher retention
- Convenience and Accessibility at the core
- Higher Conversions
- How Much Does Mobile app development costs in Middle East?
- End Note
- Frequently Asked Questions
Mobile app usage is booming in the Middle East, and Saudi Arabia and Dubai are at the forefront. The number of people using mobile apps is quickly increasing in these two nations.
The Middle East is seeing a boom in mobile apps due to several factors. In the Middle East, smartphone penetration is predicted to reach 75% by 2025, per a Statista report. This indicates that the area's mobile app market is significant and still expanding.
Businesses are adopting the digital revolution, and their secret weapon of choice is mobile apps. These applications enable businesses to interact with their clients anytime and from any location by providing ease, accessibility, and customized experiences.
Let's get a sneak peek of the increasing popularity of mobile apps for businesses in the Middle East and what are the benefits of it and everything in between. Let's get started.
Source: Statista
The growth of mobile apps in the Middle East!
In today's fast-paced, technologically driven circumstances, the merger of modern technologies and mobile app development in the Middle East presents an exceptional opportunity for businesses.
A consumer survey indicates that 85% of consumers prefer mobile applications when they're on the go because they're faster, easily accessible, and easier to use.
It has evolved into a go-to tool for boosting customer satisfaction, guaranteeing relevance to culture, and easing adaptation to the newest tech trends like AR, VR, and AI. It is no longer just about the conventional metrics of downloads and revenue.
In Saudi Arabia, over 30 million new apps were downloaded in 2022—a 30% increase from the previous year—and users there spent an average of 5.5 hours a day using mobile apps.
Crazy figures, don't you think? Furthermore, the numbers are continually rising, demonstrating the likelihood of the bright future that lies ahead. Continue reading to find out more about the advantages of mobile apps from the experts of our mobile app development company for business expansion and the costs to get started!
Mobile App Development Benefits for Business Growth! Let’s Find Out!
Establishes your unique brand identity
A key element in determining a company's success is its brand awareness. Your company can achieve great success through strong brand awareness. In this sense, your mobile app can be a really useful weapon in your toolbox. Today, there are billions of smartphone owners, and studies show that they use their devices for three to six hours every day on average.
People turn to using their phones whenever they're bored. Consider the customers who would use your mobile app to get rid of boredom.
They may learn everything there is to know about your entire product line. As such, they will seek you out anytime they require one of your products or services and ultimately purchase it, increasing your earnings.
Geo-targeted Push Notifications
Mobile apps have evolved into proactive and self-sufficient applications that provide users with real-time information about their surroundings while on the go via push notifications. Geo-targeted push notifications are useful for a variety of business applications.
A restaurant in Saudi Arabia can boost customer satisfaction and sales in the restaurant by reminding customers through mobile apps who haven't been in a while to come back with personalized push notifications.
A retail store's mobile app can send push alerts about umbrella discounts whenever the weather forecast department predicts rain.
Better Customer Service
To outperform the competition and propel your company into new heights of success, you must provide extraordinary customer service. Mobile apps are known for allowing users to connect with you instantly whenever they require assistance. There is no need for them to send emails and wait for a response when they can simply chat with you via your mobile application.
In addition, you can assist your users by providing highly engaging solutions to common problems on your app. All things considered, improved customer support is a wonderful perk of mobile apps that you simply cannot pass up.
Additional marketing channel
If you want to boost revenue and expand your marketing channels, a mobile app is a great place to start. To pique users' interest in upcoming releases, you can utilize the app to notify them about new product developments, discounts, or any relevant updates.
Sharing information about exclusive deals and promotions via the app is also a good idea, especially if you can tailor it to the user's interests or past purchases. When you hire dedicated developers for mobile app development, you can reach particular prospects or customers and draw their attention with instant notifications.
Added value for customers
Giving customers as much value as possible is essential to making their purchasing decisions simple and fostering brand loyalty; a mobile app is a useful tool for achieving this.
For instance, if you include e-commerce functionality in your app, customers will find it easier to purchase from you. Furthermore, allowing customers to track packages through the app communicates to them your company's desire for them to feel comfortable with every purchase they make.
Personalization is another way that mobile apps can be made more valuable. To make the application more tailored to their needs, let end users choose the content they wish to see.
Loyal customers & higher retention
As opposed to website users, app users are typically more engaged and loyal. There are two key causes for this. In the first place, downloading the app is a loyal act. Second, the better UX and communication options in the mobile app give you more chances to strengthen that loyalty once they're inside.
"We found that app direct visitors are nearly 6 times more loyal than platform visitors when we looked at weekly visits by traffic sources across mobile and desktop experiences." - Chartbeat
Apps outperform all other channels in terms of loyalty and engagement.
With the mobile apps for your company, you can have the same result of building stronger client relationships and retaining more customers over the long run.
Convenience and Accessibility at the core
According to statistics, millennials use nine different apps on a daily basis and interact with them more than fifty times a day. Every year, people use shopping apps for 110 billion hours. 75% of users check their mobile devices right away after getting a notification.
The above statistical data indicates that target customers will engage with brand applications rather than websites. These apps provide a smooth user experience and are easily accessible and convenient. They are accessible offline and operate seamlessly in places with poor network coverage.
Higher Conversions
If you sell products on your website, research shows that having an app will increase your revenue from mobile users. In several important eCommerce metrics, apps outperform mobile websites, including:
The mobile apps result in spending three to four times more time on apps; 286% more products are viewed each session; 85% higher add-to-cart rate; 130% higher conversion rate and 140% increase in average order value.
Improving the user experience for your mobile customers encourages them to return more frequently and spend more time in your store, which always leads to increased sales. Additionally, there are fewer distractions (like other browser tabs), which will encourage users to take action.
How Much Does Mobile app development costs in Middle East?
As we have already discussed, mobile applications do come with lots of benefits. To get the best benefits, professional implementation is a must.
When considering mobile app development and hiring a mobile app development company in the Middle East, it is critical to understand the cost dynamics. Although estimating the mobile app development costs in the Middle East is crucial, providing a precise figure can be difficult.
The scope of the project and the business niche, the features and functions, the UI/UX design, the intended platform (Android, iOS, or cross-platform), tech stack demands, and the location of Middle Eastern app development companies are some of the variables that affect the cost details.
A more complicated mobile app development costs with advanced features can range anywhere from $100,000 to $300,000 or more, while a basic app with essential features can cost anywhere between $30,000 and $100,000 on average.
To get an accurate estimate, you can reach out to us. When you hire dedicated developers from us, they will thoroughly understand your business requirements and offer an estimate accordingly.
End Note
Here’s the wrap on everything you need to know about the advantages of developing a mobile app for your business growth in the Middle East.
The Middle East is seeing a boom in mobile applications, with Saudi Arabia and Dubai setting the pace for a steadily increasing user base. The population of the region is youthful and tech-savvy, and there is a high demand for mobile apps due to the region's rising smartphone penetration rate.
Furthermore, the Middle East's businesses and governments are making significant investments in digital transformation projects. As a result, the Mena region's ecosystem for developing mobile apps is becoming stronger.
However, to properly leverage the benefits of mobile apps for business growth in the MENA region, businesses should partner hire dedicated developers - who can understand their requirements and offer the best solutions within the timeline and within budget as well.
If you are looking for the best partner, you can reach out to Sufalam Technologies. We as the leading mobile app development company helping businesses in the Middle East, can assist you as well with the best end results.
Frequently Asked Questions
Which MENA region mobile apps have been developed successfully?
The most popular mobile applications include the ride-hailing service Careem, the food delivery app HungerStation, the e-commerce site Noon, and the roadside help app Morni.
How long does it take in the Middle East to develop a mobile app?
The complexity of the app, its features, the experience of Middle Eastern mobile app developers, and other factors all affect how long it takes to develop a mobile app in the region. Simple apps with few features and functionalities typically take four to six months to launch, whereas more sophisticated and feature-rich apps may take up to a year.
