There are plenty of ways to market the app. But the cost is certainly the main factor. As cost will decide how much one can market the app. There is certainly a need for app developers and marketers to find out the ways and means to market the app in easier and cheaper ways as app marketing is becoming costlier affair day by day.
There are certainly some basic rules and guidelines to follow for that. But apart from those guidelines there is a need to understand some simple steps by which the app can be marketed. This obviously saves money and which is very critical for the business. Like app store optimization is a easier way to optimize the chances of app being downloaded. Further, there is a need for some simple ideas which can make the process more effective.
Following are some simple ways by which one can market app in cost effective and simple manner:
- Mobile app forums and specialty websites: It is obvious to use mobile app forums for app marketing activity. But the important aspect for marketing the app is targeting those forums and speciality websites which are very specific and as per your criteria. By simply targeting to any forum does not help in any way. One needs to be very specific. There are other ways one can enhance into this. One can post the app idea while still in the developing stage. This can help in getting the feedback of the audience. Further, it can help in getting audience involved. This is very important because this way one can make the users engaged about the application and at the same time gain a lot of popularity.
- Partnership with some other mobile application: Partnering with some other mobile app can be a beneficial step. This way one can co-brand the app with the other company. This can be a wonderful way to gain popularity. Further, both can win audiences based on utility of their respective app. This is very important as this way app can be marketed in cost effective manner. Chances of the popularity of the app can be increased by doing so. Audience welcome such ideas as it help in their favor.
- Feature of inviting friends within the application: One of the simple yet effective ways of marketing app is using social media. Social media is a very effective medium as far as making app popular is concerned. Inviting friends directly within the mobile application is a great way to make the app popularize. As users always recommend good stuff to others, if the invitation facility is available within the app itself, it can be of great use. In simple manner many users can be invited and involved. Therefore, social media and direct invite facility is a great way to market the app.
- Attending conference and other live events: It is very beneficial to attend conferences and live events. More we meet and interact with the live audience, better are the chances of gaining popularity. Further, we get a lot of idea about the market and various changes which happen on the regular basis. This is a great way to get connected and cooperate with the same group of people whom we actually compete to gain the market share. Further, the audience might give us insightful ideas to develop the functionality of the app and to make it more and more effective.
- Tie-up with influencers: Influencers are great way to market your apps. They are subject experts of their respective fields. They know their business more than anybody. If you can tie-up with influencer of the respective field you can gain a lot of popularity. They can really help in developing the popularity well among their loyal audiences. This can certainly be of mutual benefit. Therefore they can surely take interest in such proposition. For example, if you can develop a financial planning app, a financial planner would be more than happy to join to not only give his inputs but also to market the app to the larger audience.
